Finiata – Changing the Rules of Lending
Finiata is a Berlin-based fintech company founded by Sebastian Diemer, who previously co-founded credit scoring and loans company Kreditech. It provides online factoring for SMEs, freelancers and the self-employed. Finiata’s system is based on a specially developed self-learning scoring algorithm. The startup thus facilitates a factoring decision in a flexible and quick manner that is tailored to the needs of the customers, unlike conventional banking systems. After just one year of its existence, Finiata raised €18 million from existing and new international investors, making it one of the best funded and fastest growing fintech startup out there right now.
When Finiata asked us to support them in communications-related matters, we were more than happy to jump on board.
Since October, we tackle Finiata’s public relations in the German-speaking market. We create press releases and other wordings regarding topics like their launch in the German market, their Series A funding round and the general market penetration. Furthermore, we handle the outreach to media and accordingly also all media relations.
So far, we have managed to place Finiata in media outlets like Manager Magazin, Wirtschaftswoche, Gründerszene and IT Finanzmagazin (among others) – and there is more to come! So look out for Finiata in 2018. They will be hard to miss!