Makes all athletes better through passion, design and the relentless pursuit of innovation.
It started with a simple plan to make a superior T-shirt. A shirt that provided compression and wicked perspiration off your skin rather than absorb it. A shirt that worked with your body to regulate temperature and enhance performance.
Founded in 1996 by former University of Maryland football player Kevin Plank, Under Armour is the originator of performance apparel – gear engineered to keep athletes cool, dry and light throughout the course of a game, practice or workout. The technology behind Under Armour’s diverse product assortment for men, women and youth is complex, and so is our effort and outcome.
Under Armour is a BIGGIE in the US while people in the DACH region sometimes haven´t even heard of it. That´s something we declared to change – together with the brand team and other super charming agency girls and boys (PR, influencer, digital and many more) we´re bringing the best out of the brand. Via special actions and events that fit to Under Armour – bold, unexpected, different. From influencer dinners to bootcamps, media and consumer events – we did it all. Always accompanied by sophisticated video productions, installations or even guerilla marketing campaigns.