In 2003 Chessboxing was brought to life by dutch founder and artist Iepe Rubingh (†2020) and transformed into a global sport within a few years after the first fight was watched by over one thousand fascinated spectators. The combination of chess and boxing, two contrasting disciplines within one fight (in alternating rounds of 3 minutes), holds fascination for numerous fans. To take the sport to the next level, Rubingh raised money through the 1% blood sweat equity campaign: If you want to invest, you fight the founder for 1% of the company, if you lose, you have to pay for it, if you win, you get it for free. 


We supported the campaign PR- and communication-wise including guerilla stunts, classic press relations, community outreaches, TV interviews as well as with event production.

We supported the campaign PR- and communication-wise including guerilla stunts, classic press relations, community outreaches, TV interviews as well as with event production.