Removing the Internet of Things from its shackles: Conrad Connect // IoT without boundaries: Conrad Connect
Conrad Connect, the innovative daughter company of the renowned tech institution and German retailer Conrad Electronics, had one vision: Removing the Internet of Things from its boundaries - an IoT where all devices could be connected with each other.
A renowned German tech-retailer, almost an institution for tekkies all over the country suddenly enters the platform economy? Conrad had one vision in mind when founding the subsidiary Conrad Connect: Removing the Internet of Things from its shackles. Prior, the potential of IoT was limited; IoT-devices could only communicate with devices using the same coding languages or from the same manufacturer. Via Conrad Connect, consumers and businesses alike were able to enter a vast ecosystem in which they could connect devices from different manufacturers and build complex automation chains. From smart ordering services to intelligent ambulances.
Openers pushed this vision of a seamless internet of things and its potential on the German market, orchestrated coverage and interviews around the famous IFA fair, pushed the relevance of IoT for businesses and educated the public about the usage and the potential of IoT. Coverage in Süddeutsche Zeitung, Handelsblatt, WirtschaftsWoche, Internet World Business, t3n or in specific and targeted verticals such as smart homes (Home&Smart), emergency services (Rettungsmagazin), or pharma (Mednic) proofed the potential of both: IoT and Conrad Connect.